Probably my favorite TV commercial of 2008 was the Jaguar car commercial. Flashy, hip, cool car, hot babe and cool tunes. What more can you want when you market a product? Most of us probably do not have such a product in which we can tie in all of this. How cool can a cordless drill from Black & Decker be? This commercial is not played much lately, but it’s deserving another look as we close out 2008.
How many of you know which group is responsible for the tune played on the commercial? It’s called Hush, by Deep Purple. If you are under 40, you would probably have to Google it to find out who the song is played by.
Lyrics to Hush
Words & music by Joe South
Naa na na naa na na naa na na naa
Naa na na naa na na naa na na naa
I got a certain little girl, she’s on my mind
No doubt about it, she looks so fine
She’s the best girl that I ever had
Sometimes she’s gonna make me feel so bad
Naa na na naa na na naa na na naa
Naa na na naa na na naa na na naa
Hush hush – I thought I heard her calling my name now
Hush hush – She broke my heart but I love her just the same now
Hush hush – I thought I heard her calling my name now
Hush hush – I need your love and I’m not to blame now
Love love – They got it early in the
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Your initial reaction was probably like mine…Nothing! Oh, that is so wrong my friend. Ludacris can teach us a lot about marketing. Ludacris just schooled the state of Georgia and the Democratic National Committee in marketing and public relations. You are probably scratching your head and wondering the point I’m getting at. Ok, let’s get to the point of how the Rap Artist “Ludacris” can teach us all about marketing.
The state of Georgia just had a runoff election between Saxby Chambliss (Republican) and challenger Jim Martin (Democrat).
The Implications
The implications of the results of this election were huge to both political parties. If Jim Martin were to win, there existed a possibility that the Democratic Party would hold a super majority in the U.S. Senate. If Saxby Chambliss were to win, the Republican Party would retain the right to filibuster and make it harder for the DNC to pass their agenda without much opposition.
Saxby Chambliss brought in the current “Big Gun” of the Republican Party, Sarah Palin the Governor, to rise up the crowds and get out the vote.
Jim Martin and The Democratic National Committee brought in Ludacris the Rap Singer to rise up the crowds and get out the vote.
I can’t help but feel that the second most important election in the history of the Democratic Party, they really dropped the ball with a simple marketing and public relations mistake. The chance for a Super Majority and they brought in Ludacris the Rapper to campaign for Jim Martin. The Republicans
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Gov. Sarah Palin recently went to a turkey farm in Alaska for a Thanksgiving Day ritual of pardoning a turkey. Much in the same fashion as all of our Presidents do at Thanksgiving. Sure enough, she selected one turkey to receive the pardon.
One lucky turkey received the pardon.
The problem was that after her ceremony she stopped to do an interview. She stopped in the wrong place. Check out the video and what is happening right behind her. I was very surprised that one of her handlers did not stop the interview and set it up with a different camera angle. This is a good example of “bad video marketing”.
Yesterday was Thanksgiving Day. I hope everyone has something to be thankful for. I’m thankful first and foremost for my family. I would be nothing without them. I’ll be hitting the gym this afternoon to burn a few of those calories off.
Success is not always about substance. You can have all of the substance in the world but if you can’t get your foot in the door, what good is it? We live in the age of American Idol. The better your image, regardless of your talent, the longer you stay on the show. If you want to stay in the game longer, work on your image.
Image is everything in marketing your small business
I want to leave a thought with you today. “Image is Everything”. It’s all around us. If you do not project the proper image, you will not be successful. I was watching VH1 this morning and it’s all about image for these artists. They are larger than life beings. They have cool videos. One guy walked into a roadside diner. I’ve done the same thing many times in my life but never as cool as this guy. He walked in slow motion. When the hot girls looked at him, their heads turned in slow motion. When the waitress took his order, it was damn sexy when she whipped out her order pad in slow motion.
If I could only walk into Wal-Mart in slow motion and nod to the 75 year old greeter chick as her silver hair
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