Coolest TV Commercial of 2008

Probably my favorite TV commercial of 2008 was the Jaguar car commercial. Flashy, hip, cool car, hot babe and cool tunes. What more can you want when you market a product? Most of us probably do not have such a product in which we can tie in all of this. How cool can a cordless [...]

Rosie O’Donell Live? No Dead. What Were They Thinking? (NBC)

What was NBC thinking?

WARNING!! You may need a barf bag. Proceed with caution.

Imagine this. You are a fly on the wall in the NBC programming boardroom. One executive has a genius moment and comes up with a remarkable idea… “Let’s start a variety show and try to bring an old, tired, TV format back into [...]

What Ludacris Can Teach Us About Marketing

What Ludacris can teach us about marketing

Your initial reaction was probably like mine…Nothing! Oh, that is so wrong my friend. Ludacris can teach us a lot about marketing. Ludacris just schooled the state of Georgia and the Democratic National Committee in marketing and public relations. You are probably scratching your head and wondering the point [...]

An Example of Bad Video Marketing

Bad Video Marketing

Gov. Sarah Palin recently went to a turkey farm in Alaska for a Thanksgiving Day ritual of pardoning a turkey. Much in the same fashion as all of our Presidents do at Thanksgiving. Sure enough, she selected one turkey to receive the pardon.

One lucky turkey received the pardon.

The problem was that after her [...]

Image Is Everything When Marketing Your Small Business

Yesterday was Thanksgiving Day. I hope everyone has something to be thankful for. I’m thankful first and foremost for my family. I would be nothing without them. I’ll be hitting the gym this afternoon to burn a few of those calories off.

Success is not always about substance. You can have all of the substance in [...]

How To Build A Frugal Marketing Presentation Part 3

How To Build A Frugal Marketing Presentation Part 3

Learn these simple frugal marketing and public relation tips and you could save some really Big $$ Money.

Here’s the deal. You need a professionally designed marketing presentation for yourself or your business. You can’t afford to pay someone a huge amount of money to produce it [...]

How To Build A Frugal Marketing Presentation Part 2

How To Build A Frugal Marketing Presentation Part 2

I have started to build my presentation and I’m using Apple Keynote 08 to do it. Keynote is Apple’s version of Powerpoint. I honestly do not know a lot about Powerpoint. I’m self taught exclusively on the Keynote 08 software. I’m sure Powerpoint is a good program [...]