Your initial reaction was probably like mine…Nothing! Oh, that is so wrong my friend. Ludacris can teach us a lot about marketing. Ludacris just schooled the state of Georgia and the Democratic National Committee in marketing and public relations. You are probably scratching your head and wondering the point I’m getting at. Ok, let’s get to the point of how the Rap Artist “Ludacris” can teach us all about marketing.
The state of Georgia just had a runoff election between Saxby Chambliss (Republican) and challenger Jim Martin (Democrat).
The Implications
The implications of the results of this election were huge to both political parties. If Jim Martin were to win, there existed a possibility that the Democratic Party would hold a super majority in the U.S. Senate. If Saxby Chambliss were to win, the Republican Party would retain the right to filibuster and make it harder for the DNC to pass their agenda without much opposition.
Saxby Chambliss brought in the current “Big Gun” of the Republican Party, Sarah Palin the Governor, to rise up the crowds and get out the vote.
Jim Martin and The Democratic National Committee brought in Ludacris the Rap Singer to rise up the crowds and get out the vote.
I can’t help but feel that the second most important election in the history of the Democratic Party, they really dropped the ball with a simple marketing and public relations mistake. The chance for a Super Majority and they brought in Ludacris the Rapper to campaign for Jim Martin. The Republicans
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