What Ludacris can teach us about marketing
Your initial reaction was probably like mine…Nothing! Oh, that is so wrong my friend. Ludacris can teach us a lot about marketing. Ludacris just schooled the state of Georgia and the Democratic National Committee in marketing and public relations. You are probably scratching your head and wondering the point I’m getting at. Ok, let’s get to the point of how the Rap Artist “Ludacris” can teach us all about marketing.
The state of Georgia just had a runoff election between Saxby Chambliss (Republican) and challenger Jim Martin (Democrat).
The Implications
The implications of the results of this election were huge to both political parties. If Jim Martin were to win, there existed a possibility that the Democratic Party would hold a super majority in the U.S. Senate. If Saxby Chambliss were to win, the Republican Party would retain the right to filibuster and make it harder for the DNC to pass their agenda without much opposition.
Saxby Chambliss brought in the current “Big Gun” of the Republican Party, Sarah Palin the Governor, to rise up the crowds and get out the vote.
Jim Martin and The Democratic National Committee brought in Ludacris the Rap Singer to rise up the crowds and get out the vote.
I can’t help but feel that the second most important election in the history of the Democratic Party, they really dropped the ball with a simple marketing and public relations mistake. The chance for a Super Majority and they brought in Ludacris the Rapper to campaign for Jim Martin. The Republicans had already made one mistake by putting up a 72 year old man against a young, hip and polished persona named Barack Obama. I’m sure they didn’t want to blow it again. They brought in the biggest star in the Republican Party. I seriously do not understand why Obama himself did not go and campaign for Martin. Big mistake!
How The press Portrayed Palin when she came to Georgia
Keith Olberman does not recognize the obvious
Keith Olberman refused to make mention of the obvious faux pas made by the Martin campaign on his TV show. He was too busy bashing Palin to point out the obvious. I’m not bashing Olberman, he’s a commentator, not a reporter. Commentators commentate. They speak their opinion. That’s what he does. Check out the very short video clips below as he describes the election in Georgia.
Olberman continues
Olberman continues to bash. His bash is irrelevant to this story
Now listen carefully as Olberman mentions the fact that Ludacris is on the campaign trail for Martin. Barely a mention or an opinion from Olberman who saves all of his opinions for Palin. He actually calls Palin, Governor Ludacrist. Listen carefully.
Here is the headline from Olberman’s network, MSNBC.
Check the article here. http://www.msnbc.msn.com/id/28010799/
I figured that Olberman just accidentally forgot to put in some video footage from Ludacris. Maybe it was just a lack of air time to keep his show on schedule. Since Olberman forgot to air footage of Ludacris, I thought I would do it for him. The DNC is also welcome to use these clips the next time they are trying to get one of their own elected.
Ludacris clips for the campaign
Don’t miss this clip for the campaign.
Ludacris wants to “Lick you from your head to your toes” in this video.
So what can Ludacris teach us about marketing? A Hell of a lot!
Just ask Jim Martin what Ludacris can teach us about marketing
You know I just had to do it. I try to always leave you with my free iTunes download. Since Ludacris was my inspiration behind this article, I’m featuring the song you just heard. It’s actually called “What’s Your Fantasy”.
Enjoy my free music download
Ludacris. What’s Your Fantasy
**Adults only, language is a little salty**
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One of the most important things I learned in school was that PR is all about your audience. Who are you trying to reach? What marketing methods will reach your target audience? The point I am really trying to make is… WHAT APPEALS TO YOUR AUDIENCE? Obviously, someone in the DNC figured that a rapping pop icon would be the best way to reach the voters of Georgia. I would be disgusted if I were a Democrat in Georgia.
Thank God Martin lost.
I don’t want voters of this country to be swayed by Ludacris. That is what is wrong with this country to begin with. Hell, I was appalled when it came out that “The Hills” star Heidi Montag was a staunch supporter of John McCain. If you are curious as to who Heidi Montag is, just go to MTV.com and you will find all the gossip about this cultural waste of space.
Maybe we could pull some high profile criminals out of prison and get them out on the campaign trail?
I like your post and Luda did receive a lot of press out of this campaign and you his name has been ringing bells through out political hallways since O’Reilly challenged Pepsi. Most publicity is good publicity and good for Luda.
In response to Stephanie’s comment, why do people always compare hip-hop artist to criminals. Actors, athletes and musicians have been campaigning for a long time. What’s wrong with a hip-hop artist campaigning. Don’t forget that the “Terminator” is the governor of California.